About Us
The Gastro Lab is an Italian creative studio specialising in visual storytelling for food, wine, and hospitality brands. Founded in 2020 by Victor Mac and Debby Cesca, we combine creative direction, photography, branding, and digital strategy into one focused studio. Based in Italy, working worldwide.
Victor Mac – Co-Founder & Creative Director
Victor leads the creative vision of the studio. From brand identity and packaging to photography and video, he shapes the visual language of every project with precision and intention. His work is built to be distinctive, memorable, and effective.
Debby Cesca, Co-Founder & Marketing Strategist
Debby drives the strategy behind the creative work. With a background in digital marketing and content, she ensures every project reaches the right audience and delivers real results. She connects creative output to business goals, keeping every campaign grounded and purposeful.
What we believe
Design should communicate. The strategy should perform. Every photo, video, and graphic we produce is built to connect with the right people, in the right way, at the right moment.
How we work
Every project starts with listening. We build tailored solutions around each client's identity, working closely and transparently to create partnerships based on trust and shared ambition. No templates, no shortcuts.
Why it works
We don't separate creativity from strategy. Every visual we produce, from a wine bottle shot to a full brand system, is designed to help your business stand out, tell its story, and grow with confidence.
